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Docs/Concepts/Suppliers
Core concept

Suppliers

How LogoMagic sources products. Same model across all three LogoMagic products — Shopify app, desktop, and WooCommerce plugin.

Two ways to access catalogs

Every supplier in LogoMagic is either preloaded (catalog bundled with the app, no setup) or connected (you add your own supplier API credentials for real-time data).

Preloaded

Works out of the box. No supplier account needed. Five major suppliers are preloaded with ~13,000 products total.

  • Refreshed weekly from our backend
  • Prices and inventory are a snapshot, not live
  • Good for browsing, designing, and typical resale use

Connected

You enter your supplier API credentials in Settings. Data is real-time from the supplier on every request.

  • Live pricing, inventory, and new-product releases
  • Credentials stored in OS keychain (desktop) or encrypted (Shopify/WC)
  • Required for accurate costing on high-turnover products

Preloaded suppliers

SupplierSizeSpecialty
SanMar~4,000 productsApparel (Port Authority, District, Gildan, etc.)
PCNA~5,000 productsBags, drinkware, tech, writing instruments
S&S Activewear~2,500 productsApparel (Bella+Canvas, Next Level, Champion, etc.)
Gemline~1,500 productsBags, home & lifestyle, drinkware
ETS Express~1,000 productsDrinkware, bags, everyday carry

Adding any PromoStandards supplier

LogoMagic supports PromoStandards, the industry data-exchange spec. 400+ suppliers implement it, so you can add almost any promo wholesaler you already have an account with.

In the app's Settings, go to Custom Suppliers and enter: supplier key, display name, ProductData URL, optional MediaContent URL, and your credentials. The custom supplier then shows up in the sidebar alongside the preloaded five.

Not sure whether a supplier supports PromoStandards? Email support@logomagicapp.com with the supplier name and we'll check.

Supplier setup per product